Samsung Apologizes Over Galaxy Note 7 Recall in Full-page Newspaper Ads


Officially recalled twice, pulled off the shelves and discontinued, the Galaxy Note 7 is costing Samsung billions of dollars. More worrying for the company, the Note 7 fiasco may have already alienated some customers.
Trying to regain the trust of US consumers, Samsung ran full page apology ads in three major US daily newspapers. The letters, which appeared in Monday editions of The Wall Street Journal, The New York Times, and The Washington Post, were aimed at English-speaking consumers, according to The Korean Herald.
Signed by Gregory Lee, President and CEO of Samsung Electronics North America, the apology - which you can read for yourself below - mentions that the company "fell short" on the promise of offering "best-in-class safety and quality."
A Note 7 investigation is still underway, and Samsung will share its findings "when the analysis is complete." The company says it's "re-examining every aspects of the device" - from the "overall battery structure" to all the hardware, software, and manufacturing process. While it's moving as "quickly as possible" with the investigation, Samsung will still need time to "get the right answers."

As of last week, around 85 percent of all devices have been returned, the company says.


In addition to the Galaxy Note 7, Samsung's apology letter mention issues with 34 different models of Samsung top-load washing machines that have also forced the South Korean company to issue another embarrassing product rollback. The company recalled 2.8 million units in the US late last week after it discovered the top of the washing machines could detach from the chassis. Nine people have reportedly been injured and Samsung has received more than 700 reports of malfunction so far, according to a November 4th statement from the US Consumer Product Safety Commission. The company is currently "taking proactive steps to identify and address what went wrong", and see how it can improve all of its operations in order to "meet the highest standards for excellence moving forward."
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All in all, it�s clear Samsung leadership feels the need to mend bridges. "Most importantly, safety remains our top priority," the ad says in conclusion. "We are grateful for your ongoing support and again, we are truly sorry."
Safety remains Samsung's top priority, and the company says it's listening to its customers, learns from mistakes, and will ultimately "act in a way that allows us to earn back your trust."

Sources: Rurik Bradbury (Twitter),The Verge

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